Character Counter

A character counter is a free online tool that instantly counts the number of characters, letters, numbers, spaces, and special characters in any text you type or paste. Unlike word counters that focus on word count, character counters help you track the exact length of your text—essential for social media posts, SMS messages, meta descriptions, and any platform with character limits.

Character counting is critical in modern digital communication. Twitter limits tweets to 280 characters. Instagram bios max out at 150. Google displays roughly 160 characters of your meta description in search results. SMS messages split after 160 characters, potentially costing you extra. Our character counter tool helps you stay within these limits while crafting the perfect message.

Beyond simple counting, this tool provides detailed character analysis: total characters (with spaces), characters without spaces, letter-only count, number count, space count, and special character count. You'll also see real-time platform limit warnings with color-coded indicators—green when you're safe, yellow when approaching limits, and red when over.

Last Updated: February 20, 2026 — Character limits verified across all major platforms including Twitter (X), Instagram, Facebook, LinkedIn, TikTok, SMS carriers, and Google Search Console recommendations.

Character count measures every individual character in your text: letters, numbers, punctuation marks, and spaces. Word count measures the number of words (sequences of characters separated by spaces).

For example, the phrase "Hello World!" has:

• 12 characters (including the space and exclamation mark)
• 11 characters without spaces
• 2 words

When to Use Character Count

• Social media posts: Twitter (280 chars), Instagram bio (150 chars), LinkedIn headline (220 chars)
• SMS messages: 160 characters per standard message
• SEO meta descriptions: 150-160 characters for full display in Google search
• Title tags: Google displays roughly 50-60 characters (600 pixels)
• Alt text: Screen readers perform best with 125 characters or less
• Database fields: VARCHAR fields have character limits

When to Use Word Count

• Blog posts & articles: SEO content typically 1,500-2,500 words
• Academic writing: Essays and papers have word count requirements
• Publishing: Book manuscripts measured in word count
• Reading time estimates: Based on average reading speed (words per minute)

Our tool provides both metrics, plus character type breakdowns, so you have complete visibility into your text length no matter which measurement matters for your use case.

Every social media platform, messaging service, and content management system enforces different character limits. Here's a comprehensive guide verified as of February 2026:

Social Media Character Limits

Platform	Content Type	Character Limit
Twitter (X)	Tweet	280 characters
Twitter (X)	Direct Message	10,000 characters
Instagram	Bio	150 characters
Instagram	Caption	2,200 characters
Facebook	Post	63,206 characters
LinkedIn	Post	3,000 characters
LinkedIn	About Section	2,600 characters
LinkedIn	Headline	220 characters
TikTok	Caption	2,200 characters
Pinterest	Pin Description	500 characters
YouTube	Video Title	100 characters
YouTube	Description	5,000 characters

Messaging & SMS

• SMS (Standard): 160 characters per message
• SMS (Extended): Messages over 160 chars split into 153-character segments
• MMS: Up to 1,600 characters
• WhatsApp: 65,536 characters
• iMessage: No enforced limit (thousands of characters)

SEO & Web

• Meta Description: 150-160 characters (optimal for full display in Google)
• Title Tag: 50-60 characters (roughly 600 pixels in Google search)
• URL Slug: No strict limit, but shorter is better (under 75 characters recommended)
• Alt Text: 125 characters or less (screen reader optimization)
• Schema Markup: Varies by type; descriptions typically 150-250 characters

Why Character Limits Matter: Exceeding character limits can result in truncated messages, split SMS charges, hidden content in search results, or rejected posts. Our character counter helps you stay within bounds while maximizing your message.

Character counting isn't just about following rules—it's about communication effectiveness, cost savings, and user experience.

1. SEO Optimization

Google displays approximately 150-160 characters of your meta description in search results. Go over, and your message gets cut off with an ellipsis (...), potentially hiding your call-to-action. Our tool's meta description tracker helps you craft descriptions that display fully, improving click-through rates (CTR).

Title tags are similarly constrained—Google displays roughly 50-60 characters based on pixel width. A truncated title looks unprofessional and may hide important keywords. Character counting ensures your most important words appear in search results.

2. Social Media Engagement

Every social platform has different character constraints designed to encourage concise, engaging content. Twitter's 280-character limit forces you to be succinct. Instagram bios get only 150 characters to make a first impression. LinkedIn headlines max out at 220 characters.

Exceeding these limits means your content gets truncated or rejected. Staying within bounds while maximizing impact requires precise character counting. Our real-time counter with platform-specific warnings helps you nail the perfect message length every time.

3. SMS & Messaging Costs

Standard SMS messages support 160 characters. Messages longer than 160 characters get split into multiple SMS, each costing you additional charges. A 161-character message becomes two messages (billed twice). A 400-character message becomes three messages.

For businesses sending bulk SMS campaigns, these extra character costs add up quickly. Our SMS tracker (160-character limit) helps you optimize message length to avoid unnecessary charges while delivering your full message.

4. Database & API Constraints

If you're a developer or content manager, you know that database fields have character limits (VARCHAR constraints). APIs often enforce character limits on input fields. Exceeding these limits can cause:

• Data truncation (silently cutting off text)
• Validation errors (rejected form submissions)
• Application crashes (buffer overflows in poorly coded systems)

Character counting before submission prevents these technical issues.

5. User Experience & Readability

Even when no hard limit exists, character count affects readability. Studies show that shorter content gets read more thoroughly. Email subject lines under 50 characters have higher open rates. Push notifications under 40 characters get more engagement.

Our character counter helps you find the sweet spot—long enough to convey your message, short enough to maintain attention.

1. Front-load your message: Put the most important information first. If your text gets truncated, readers still see the key point.
2. Use contractions: "Don't" instead of "Do not" saves 2 characters. "You're" vs "You are" saves 2 more. These add up.
3. Cut filler words: Remove "very," "really," "just," and "actually." They rarely add meaning but consume precious characters.
4. Embrace abbreviations: Use "w/" for "with," "&" for "and," "%" for "percent." But avoid obscure abbreviations that confuse readers.
5. Use emoji strategically: One emoji can replace several words. 🚀 conveys "fast" or "launch." 💰 means "money" or "savings." But each emoji counts as 2 characters in most systems.
6. Write, then edit: Don't self-censor while writing. Get your full thoughts down, then ruthlessly trim to fit the limit.
7. Test different phrasings: The same idea can be expressed multiple ways. Try 3-5 variations and pick the shortest one that maintains impact.